Development of Visual Language Design Guideline For User Experience-Based Interactive Systems

Abstract

Websites and web applications have become more complex with the advancement of technologies in our industry. It used to be a one-way static medium has evolved into a very highly interactive system. The developer of an organization’s websites or web application needs to be dynamic and efficient to accept any frequent change requests. However, some of the main challenges faced by the front-end developer are mainly caused by the inconsistency of the webpages design and incomplete portal change requests. The change request often provides incomplete resources such as incorrect banner sizes, blur images, and incomplete information. Furthermore, some of the requests need to be completed within a very short time-frame. To address these issues, in this paper, we developed a visual language design guideline for a telecommunication company in Malaysia, based on the customization of a widely used visual language design. The developed guideline is then evaluated by the company's internal team. The evaluation shows that the visual language design guideline did help the team in achieving a consistent website.