Descriptive Findings Regarding Factors Influencing Mobile Application Acceptance among Millennial in Malaysia

Abstract

Although mobile phones have been used widely by millennial generation within the age
group of 20-34 there is very limited knowledge about their intention to use mobile
application. This paper presents descriptive results regarding factors influencing mobile
application intention behavior among millennial based on the response of university
students in Malaysia. Theoretical background of this study was based on a review of
relevant model of technology acceptance and the second generation of the Unified Theory
of Acceptance and Use of Technology (UTAUT2) was used as the theoretical basis for
this study. Of 200 of questionnaire distributed within two months of data collection, 77
valid returned questionnaires were used for the analysis. A reliability as well as
descriptive analysis were performed. Based on results, all factors have shown good
Cronbach Alpha Values. Descriptively, the result has demonstrated high percentage and
frequency in participants’ agreement of the measurement items of the construct except for
Social Influence. For future work, an inferential statistical analysis can be performed to
uncover predicting power of the factors over the acceptance of the mobile application.