A Methodology for Development of Market Share Analysis for Dutch Lady Milk Industries Dashboard

Authors

  • Sharmila Naidu Jayaveran

Keywords:

Market Share, Competitors analysis, Dashboarding, Nielsen

Abstract

Manual processing can be a totally complicated and thoughts numbing process. Data entry consists of transferring records from a physical kingdom into a digital state with other numerous techniques worried as nicely. In recent instances, in which technology is at an all-time high, there may be less and much less need for manual statistics access due to the fact the whole lot is being done through computer systems and superior era. The project aim is to develop a Data Mart and Market Share dashboard to help Dutch Lady to understand the trends and position at a single point of click. The first project objective is to identify the right attribute and factor to develop the dashboard, the second objective is to develop a data mart where to automate all the manual data extract, transform and load process, and the last objective is to create a dashboard to monitor the market share trends. This paper outline the methodology use in the development of Market Share Analysis for Dutch Lady Milk Industries Dashboard.

 

 

Author Biography

Sharmila Naidu Jayaveran

 

 

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Published

2019-12-30

How to Cite

Jayaveran, S. N. . (2019). A Methodology for Development of Market Share Analysis for Dutch Lady Milk Industries Dashboard. Open International Journal of Informatics, 7(Special Issue 2), 158–169. Retrieved from https://oiji.utm.my/index.php/oiji/article/view/88