The Assessment of Factors Influencing Heritage Tourist’s Revisit Intention

Abstract

Study on heritage tourist’s revisit intention by using exploratory design stills becomes an interesting due to the persistent determination to stipulate the factors that influenced. Moreover, the effort to provide an assessment of the factors influencing heritage tourist’s revisit intention becomes an important part for testifying the instrument. This paper aims to assess the instrument of factors influencing heritage tourist’s revisit intention in the context of Toraja heritage site, South Sulawesi Province of Indonesia. The convenience sampling technique is carried out to ensure the proper sampling of quantitative approaches. Distributed questionnaires to 60 tourists are used to ensure the instrument working. The assessment of this instrument uses Exploratory Factor Analysis (EFA). The result of validity testing specified that all item played an essential role as a measurement for each factor influencing heritage tourist’s revisit intention. Meanwhile, reliability testing through Statistical Package for the Social Science and the entire construct provided a level of CA’s value more than 0.700. Indeed, the instrument was properly equipped to practice. Based on the findings, the required consideration on factors influencing heritage tourist’s revisit intention should be adept to all heritage tourists