Exploring the Changing Human Resource Management Role in the Context of Digital Banking Transformation

Abstract

This study aims to explore the changing Human Resources Management (HRM) function role in the context of digital banking transformation. Exploratory research was performed through the case study method, focusing on one banking institution undergoing the digital banking transformation in Malaysia. Respondents are selected HRM personnel, employees and business leaders across the key business functions. Transcripts were coded with the aid of NVivo software using a structured thematic analysis, to generate distilled data summaries and illustrative extracts to search for and interpret patterns of evidence. The results of interview finding analysis state that HRM function in BankCoA is aligning its practices with the Bank’s business strategy of transforming the institution into a digital bank. The findings showed predominantly, the key priorities centred at looking into the culture excellence programme, significant investments being made on talent capability building programmes and restructuring of the HRM function to make it more digital ready and efficient. This case study is relevant for HRM managers in other banking institution undergoing the business transformation, which can serve as a benchmark of HRM focus to be applied to their own organizations.