Proposed Research Model for Mobile Digital Wallet Adoption Among Consumer In Malaysia

Abstract

Digital wallets are considered as a game changer because they allow digital financial inclusion among various levels of society. However, the use of digital wallet among Malaysians is low compared to other countries. A pre-liminary study was conducted to identify the issue related to digital wallets in rural areas. Besides, a literature review was conducted to determine the factors and barriers that may influence behavioral intention of consumers in Malaysia to adopt digital wallet. Findings from the pre-liminary study were discussed and a conceptual model that consisted of some constructs from the Unified Theory of Acceptance and Use of Technology 2, and Innovation Resistance Theory and Trust was proposed to examine the drivers and barriers towards the adoption of digital wallet. Expected results from this study would provide insights on the perception on digital wallet among Malaysians in rural and urban areas.